Being Your Own Worst Critic: Listening to the Book Marketing Devil on Your Shoulder

Say you’ve just finished publishing your book, now what?   Really, it doesn’t matter whether you publish with Random House or Wordclay. What matters is the promotional strategy you’re going to employ in order to successfully market your book. That is, of course, if you want to spread the word about your new publication and [...]

Book Trailers: Benefits & Drawbacks of New Media Marketing Techniques

Justin here, and today we’re posting some information on book trailers. Truth be told, many modern authors are skeptical of integrating the written word with video advertisements. And who can blame them? After decades of traditional book marketing techniques that have worked for authors, why should we enter a whole new arena of advertising? Granted, [...]

Come’on, Free Author Web Sites and Book Marketing Advice? Seriously?

Have no fear, Doubting Thomas is on the case, which means we’ll get to the bottom of AuthorTreeHouse once and for all.    Sure, you can visit AuthorTree and poke around the site; you can climb to AuthorTreeHouse, scan the “About” sections, read the author spotlight competition submission guidelines on the tree trunk (sidebar), but that [...]