Tap into Pop Culture: Be Cool & Kooky When Promoting Your Book

Promoting a book isn’t easy. Not only do authors need to invest in a marketing plan specific to their location and audience, but they also have to be inventive and imaginative with their strategies.   Of course new authors want to sell books and make some extra cash, and yes, the traditional methods of hosting [...]

This Month’s AuthorTree Spotlight Winner: Author Daniel Chamberlayne

Justin here, and today we’re posting the winner of the fourth AuthorTree Online Spotlight Competition. Now, please join me in congratulating Daniel Chamberlayne, this month’s featured AuthorTree author.   What’s the Author Spotlight Competition?   The Author Spotlight Competition is a monthly opportunity for authors with free AuthorTree Web pages to feature their site and [...]

July’s Online Book Marketing Resources: AuthorTree Selections for Authors

Doubting Thomas announces…   …AuthorTreeHouse’s July Online Marketing Resource Winners!   After searching the Internet for book marketing sites and reviewing the monthly submissions to our Web Resource Competition, the AuthorTreeHouse bloggers have finally made their selections.   WordHustler WordHustler is the collaborative brainchild of John L. Singleton and Anne Walls: two writers, dreamers, and cultural insurgents. They’re [...]

Profit Prophecies: Preparing & Predicting Your Future Royalties

Unfortunately, there aren’t any fortunetellers or crystal balls that can accurately predict the success of your book in the publishing marketplace, which can make your publishing decision all the scarier.   No author wants to gamble with their writing career, nor invent a large budget in promotional campaigns that may or may not work. Not [...]

Something for Nothing: The Marketing Benefit of Free Book Giveaways

Professor Willard Wisely says…   Salutations, book promotion ruffians, and welcome again to AuthorTreeHouse, home of AuthorTree’s marketing masterminds.   Marketing your book on the Internet can sometime be a difficult process, but there are a number of promotional campaigns you may consider running on your Web site or blog that can make a world [...]

Straight from the Horse’s Mouth: The Importance of Testimonials & Reviews

Justin here, and today we’ll be discussing the importance of placing short testimonials and author reviews on your book. Think about it – if you’re wandering the bookstore and you find two similar novels, which are you more willing to take home? The one with hardly any supplemental text supporting the creative voice and authority [...]